For agencies and the companies they work for
Growbox turns what you know about a company into five reviewed documents — then uses those documents to ground every persona map, campaign, and piece of copy that comes after. You approve each part before anything downstream is allowed to use it.
Five parts, completed in order. Each one is reviewed and signed off before the next is built on it.
Company Info
What you sell, who you are, and the context behind both.
Personas
Research-grounded audience profiles, with their sources.
Messaging Strategy
Core statements, promise, and per-audience messaging.
Brand Strategy
Defining traits, taglines, and creative direction.
Visual Identity
Color, type, logo, and imagery direction.
Company Info, Brand Strategy, and Visual Identity are inherited by a product-line Foundation, so a brand refresh lands everywhere it has not been deliberately overridden.
Strategy work is only useful if it holds up when someone asks where it came from. These are the properties that make that possible.
Each researched persona keeps the pages it was built from and an explicit confidence level — including a low one, when the evidence is thin. It is allowed to admit weak grounding rather than sound certain.
Personas, Messaging Strategy, Brand Strategy, and Visual Identity each carry their own approval, set by whoever holds sign-off authority on that company. Later parts stay locked until the earlier ones are approved.
Sales cycle stages come from set templates — nine for a considered B2B purchase, five for consumer, six for hybrid. The model fills in each stage; it never renames, reorders, adds, or drops one.
Every generated part has a feedback panel. Describe the problem in your own words and that part is rewritten in place — no starting over, no re-entering the intake.
Before a document is replaced — by a revision or a full regeneration — the previous value is archived along with the approval state it had at the time. History is read-only, so past versions stay inspectable.
Notes, call transcripts, and documents added to the Reference Library are used as source material, and answers come back with the sources they leaned on attached.
Five parts, in order. Growbox drafts each one from everything approved before it; you review it, send feedback until it is right, and approve it.
The intake. Company name, website, what you actually do, and any documents worth reading. Then a fixed set of business-context questions — goals, growth stage, competitive positioning, primary differentiator, target-market priority, brand voice, and the objections you keep hearing.
Researched audience profiles, split into the primary decision-maker and the secondary voices who influence them. Each one carries a pain statement, demographics, psychographics, and behaviorgraphics — plus the sources behind it and how confident the research is.
The messaging document. Strategic background and communication objectives, the elevator statement and value proposition, company descriptions at 100, 50, and 25 words, the brand promise with the proof that supports it, and messaging written per approved persona.
Synthesised from the approved personas and messaging rather than from a fresh trawl of the web — so it can only say things the earlier, reviewed work already supports.
Strategic visual direction, not generated artwork. Color palette with usage notes, heading and body typography with the reasoning, guidance for the logo assets you supplied, and how it all applies in practice.
A product line gets its own Foundation with its own personas and its own messaging, while inheriting Company Info, Brand Strategy, and Visual Identity from the primary. The inheritance is resolved every time it is read, not copied when it is created, so updating the primary updates every product line that has not deliberately overridden that part. Where an override could have gone out of date, you get a nudge — never a block.
Once it is approved, it becomes the source everything else is generated against.
Map how each persona actually buys, stage by stage — and find out what you are missing.
Write the actual pieces, grounded in the personas and messaging you already approved.
The place your raw material lives, so the system can use what you already know.
Approved work exports as a laid-out PDF — for the client, the designer, or the person who joins the account next quarter.
One persona, with its pain statement, demographics, psychographics, behaviorgraphics, and the sources behind it.
The full messaging document — statements, promise, benefit ladders, and per-persona messaging.
Brand traits, taglines, creative guidelines, and media considerations.
A persona's route from first awareness to a closed decision, stage by stage.
Everything a designer needs to start: visual direction, the real logo assets, and the strategy behind both.
Set your name, logo, primary and secondary color, and a typography preset once. Exports carry it — so what reaches the client looks like it came from you.
You pick which when you set up your account. It changes who can reach what — not which tools you get.
An agency account
A single-company account
When an agency invites someone from the client, they get a real seat in their own company's workspace: they generate, revise, edit, approve, and export. What they never see is anything belonging to the agency — the other clients, who is assigned to what, the agency branding, or the bill.
We have not published a price yet. Here is how it will work, and what we will not do.
Final numbers are still being set. Nothing is charged until you start a subscription yourself.
Tell Growbox about the company. It drafts the first part of the Foundation; you review it, say what is wrong, and approve it when it is right.